About Us

Everything you wanted to know & were brave enough to ask

Pro Sound and Video Graphic

Certified Specialty Contractor License #ES12001449 [click to verify]


Pro Sound & Video Systems

AV System Integration, Installation, & Service

We have designed, installed, and serviced thousands of audiovisual systems throughout the region. We only do commercial systems, not residential, helping us to be more laser-focused and responsive to our customers.


“Florida Sound met all timelines, worked within an intense construction environment with varied personalities, while maintaining a great attitude.”


Celebration of Praise – Clermont FL

AV System Integration, Installation, & Service Venues

Airports, Transportation Centers

Auditoriums, Arenas, Ballparks, Stadiums, Theatres

Businesses, Offices, Restaurants, Retail Stores

Churches, Houses of Worship

Courthouses, Government Facilities, Military Bases

Emergency Operation Centers

Hospitals, Laboratories, Research Centers

Schools, Colleges, Universities

We specialize in pro sound and video systems for businesses and churches.

Our expertise includes the education field, entertainment industry, hospitality, medical, military, government, and worship services.


0 Years

Since 1968 we have been designing, installing, and servicing sound systems.



No local competitors have been in business as long.


0 %

Florida Sound has a one-year installation labor warranty.

We are the premier audiovisual integrators


Audiovisual Integrators


“Your team provided a neat and timely installation and the final product sounds fantastic.”


Christ the Rock – Memphis TN

We are problem solvers who are driven to provide the best-in-class audio-video solutions for our customers.


We stand for…

Truth, Loyalty, and Integrity

“If you don’t stand for something, you’ll fall for anything” so states an adage that we agree with.


“I would have gotten a little more sleep during our construction process if all the subcontractors conducted themselves like Florida Sound.”


Faith Christian Church – Jacksonville

We stand for truth loyalty and integrity

Some of Our Team

Robert Cole - Portrait
Robert Cole


Bob, started working at Florida Sound in 1985 when hired as a technician with sound and video talent. He went on to become the installation manager and in 1999 he and his wife, Diana, bought the company

Diana Cole | Vice President
Diana Cole

Vice President

Diana started in 1999 when she and Bob bought the company. Formerly, she worked meticulously at Merrill Lynch excelling in the financial /

investment market and in supporting clients. She has brought…

Neil Cooper - Senior Project Manager
Neil Cooper

Senior Project Manager

Neil started in 2007 as a technician and now oversees operation of technicians as Senior Project Manager. An audio-video superhero, Neil does system design, coordinates project and service scheduling…

Heather McBeath
Heather McBeath

Executive Assistant

Heather started in 2006 as a part-time receptionist and clerk. She came to us from an employment agency and it wasn’t long that we knew we had a winner. Her positive spirit, smarts, and humility has…

*One-time, automated, 5 second browser security check for team member profile section. This is to help cut down on mean bots with bad intentions. 😒

Make a difference - Words


Charities we Support

Florida Sound has proudly given to many varied charities that we have researched and found exceptional.

“There is more happiness in giving than in receiving.” 

— Acts 20:35

Florida Sound’s History

Our Start

Florida Sound had its start back in 1950 when Warren Coughlin started a small family business on the Southside of Jacksonville known as Florida Wired Music. It began to flourish and later in 1968 became Florida Sound Engineering Company which represented the vision of Mr. Coughlin better.

Florida Sound's Historical Brochure Collage

Picture: Brochures from the 70’s and 80’s

At the Helm

When at the helm, Warren was a hands-on kind of guy and stood behind the work his company did. For many years, Florida Sound’s brochures had statements like: “Please do not hesitate to write or telephone me, personally, if we can be of service.” Warren also never showed reluctance when it came to describing Florida Sound’s accomplishments, which were many. No longer was Florida Sound a small music company piping in ‘wired’ music. The name change was appropriate, because Florida Sound now was engineering and installing sound systems in buildings such as Independent Life, Southern Bell, the original Gator Bowl and Florida Field in Gainesville.

“Our reputation and our position of leadership demands no less.”

Warren Coughlin Signature


Past President of Florida Sound

Like Father, Like Son

As Warren raised his family, his son Mark took an active interest in the company, and after college he began to work as an installer. It wasn’t long before Mark was showing his Father’s zeal and business acumen. Mark became the Vice President and later, President of Florida Sound. This was not overnight, as Warren wanted to make sure that his company would be handled the right way, a way that had brought him dignity and success in the community.

Mark was also known for his hands on philosophy and by the early 1990’s Florida Sound had grown into a major player of sound system design and installation. Not just in Jacksonville, but Mark found himself being asked to bid on jobs all over the southeastern United States. The Orange Bowl in Miami; Charleston Coliseum in South Carolina and the enlarged Florida Field at the University of Florida in Gainesville, to name a few.

Tragedy Strikes, Then “Outside” Management

At the peak of this growth, tragedy struck. A calamity that would pierce Florida Sound to its core occurred when Mr. Warren Coughlin called a company meeting to let his extended family know that his son, Mark, had cancer. After a recovery period, Mark appeared fine, but later it was discovered that the cancer had re-occurred and surgery was not an option. Mark Coughlin died leaving behind his wife, three sons, one daughter and his Mother and Father. But he also left behind many employees that viewed him as a friend. Mark is truly missed.

Mr. Warren Coughlin and his wife took an active interest in the company again, but in 1996 after much debate, sold Florida Sound to a larger corporation. Many of the employees stayed on, like Kenny Niblick and an enterprising installation manager named Bob Cole. They had both been working with Warren and Mark since 1985. Bob witnessed the chaos of “outside” management and he longed for that family-owned business atmosphere again.

Family Owned Once Again

It came true when the large corporation that had purchased Florida Sound, lost interest in the sound business and offered Bob the company. It was a dream come true. Now Bob and his devoted wife Diana had to make a decision. It was YES! Once again Florida Sound carries on Mr. Coughlin and his Son’s vision and zeal for business. The kind of business where the heart and soul can be felt, seen and heard. Where the customer is not just a number. That would be a family-owned business. Florida Sound is prospering and is carrying on the tradition of two pillars in the sound business. And as the past words of Warren Coughlin sum up so nicely: “Our reputation and our position of leadership demands no less.”

“My grandfather was a self-made businessman who started with nothing and became successful in the automobile repair business. I know he would not want me to give up the opportunity that was given to us in 1999, so we’ve stayed a private family business.”

Robert Cole Sig



Florida Sound Timeline


Florida Wired Music


Florida Sound Engineering


Robert Cole hired as tech


Started video system design


Sold to a large corporation


Purchased by Robert & Diana


and still going…

Project Pages


By: Michael | Update posted: June 28, 2021


Please stand by as we bring our projects section online.

Our website is completely new from the foundation on up.

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Audio Visual System Types | List

Analog and Digital Zone Paging Systems

Acoustical Treatments

Banquet and Ballroom Sound & Video Systems

Church Sound & Video Systems

Choir Hanging-Microphone System

Conference Room Sound & Video

Courtroom Sound, Video, & Presentation Systems

Digital Signage

FOH | Front of House Mixing Systems & Furniture

Hard of Hearing Systems

Noise Masking Systems

Office, Retail, & Restaurant Music Systems

Outdoor Wired and Wireless Speaker Systems

Portable Sound Systems

Rear Projection Systems

Stage & In-ear Monitor Systems

Touchscreen Control Systems

Training Room Audiovisual Systems

Video Projectors and Electric Screens

Video Walls

Videoconferencing Systems

Wireless Microphone Systems

and more…

Visit our new Projects page [coming soon] for more information

We are the premier audiovisual integrators

Premier Audiovisual Integrators

+ Progressive

Continually striving for perfection

Our past is important but we don’t live there. We stay on top of new technologies and methods. Our technicians are certified through testing and training.

+ Reliable & Stable

For over half a century

Large and small businesses, churches, and organizations have relied on us to install and keep their system at peak performance for years. Speaking of years and stability, Florida Sound has been around longer than any local competitor – since 1968.

+ Best-in-class

Leader | Top 🐶 | ⭐⭐⭐⭐⭐

Not only have we been around for over half a century, we have spent that time as a leader in state-of-the-art design, installation, and servicing of sound and video systems. We make wise choices on quality of equipment recommendations. We also invest in our team members so they stay at the top of their game and more importantly, we encourage them to lead by example.

Woof! 🐕

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We stand for truth loyalty and integrity

We stand for…

+ Truth

Definition of “Truth”

“The quality of being in accord with fact or reality. Truth is a comprehensive term that in all of its nuances implies accuracy and honesty.” (thefreedictionary.com)

+ Loyalty

Definition of “Loyalty”

“Faithful to a person, ideal, custom, cause, or duty.” (thefreedictionary.com)

+ Integrity

Definition of “Integrity”

“Uncompromising adherence to moral and ethical principles; soundness of moral character.” (thefreedictionary.com)”

+ Where did “Stand” / “Fall” adage come from?

“If you don’t stand for something, you’ll fall for anything.”

According to Quote Investigator: “An interesting precursor for the saying appeared in a Methodist church announcement in an Iowa newspaper from 1926. The word order and meaning were distinct, but the keywords were the same. In 1927 the same precursor was printed as a “Sermonogram” in an Ohio newspaper:  ‘It is easier to fall for anything than to stand for something.'”

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Design | AV System Integration


Puzzled at the prospect of finding the right company to handle your design needs?

Before a system is installed, it has to be designed. A properly designed audiovisual system can make the difference between dull and muddled or bright and clear. Sound systems especially are affected by the acoustics of a room. If that isn’t taken into account, you can throw all the money and premium electronic gadgets at a job, and you will still not achieve the clarity of a less expensive system that has been properly designed. Even things like air conditioning systems can affect the intelligibility of a sound system.

If you are in the market for a new audiovisual system, make sure that it is properly designed before any equipment is ever proposed, let alone installed. We can help make the pieces fit.