Privacy Policy
Over half a century protecting our customers - it's the right thing to do
Privacy Policy
Last updated: April 11, 2022
Simply Put
We have spent over 54 years gaining the trust of companies, organizations, and individuals just like yourself. We will not jeopardize your trust by knowingly misusing any information you give us.
Florida Sound does NOT sell any information that you give us. As a matter of fact, we protect your information vigorously and treat it just like it’s ours.
“All things, therefore, that you want men to do to you, you also must do to them.”
— Matthew 7:12
What information do we collect?
We collect information from you when you register on our site, place an order, subscribe to our newsletter, or fill out a form. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, address, phone number, or credit card information. You may, however, visit our site anonymously.
What do we use your information for?
Any of the information we collect from you may be used in one of the following ways:
To personalize your experience (your information helps us to better respond to your individual needs)
To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you)
To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)
To process transactions. Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.
To send emails or text messages. The email address or text number you provide for order processing or on our contact forms, may be used to send you information you have requested, including updates pertaining to your order, service request, or other inquiries initiated by you. In addition, our security and verification (2FA/MFA) systems may send an automated message to verify your identity as a customer or employee. On a very limited basis we may send occasional company news, updates, related product or service information, etc.
How do we protect your information?
Florida Sound has implemented a variety of security measures to maintain the safety of your personal information when you interact with us, including payment processing. We take cybersecurity seriously and have physical and electronic protection systems in place. All supplied payment information is transmitted via Transport Layer Security (🔒TLS1.2 or TLS1.3) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information like credit card, address, and payment history may be kept stored in our encrypted and password protected on-site accounting/CRM system to simplify future orders, service requests, or payments.
Of course we humbly recognize that no system is 100% secure. If there is ever a breach of personably identifiable information, we will make every effort to notify our customers/team members that have been affected as rapidly as humanly possible. Law enforcement and skilled forensic specialist will also be brought to the task.
Do we use cookies?
Yes. (Cookies are small files that a site or its service provider transfers to your device through your browser or app, if you allow, that enables the sites or service providers systems to recognize your browser and capture and remember certain information.) We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. Cookies may also be employed to assist with spam detection / prevention and other necessary cyberthreat management systems.
Do we disclose information to outside parties?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website or apps, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. This may include sending personally identifiable visitor or message information to other parties for security measures including threat analytics and spam detection / prevention.
What about mutually shared resources?
Florida Sound may utilize third-party providers for communication and/or collaboration. Please remember that these vendors have their own privacy policies and are wholly responsible for the user data stored or collected on their systems. For example, we may collaborate with a customer via a videoconferencing product like Zoom® or Microsoft Teams®. Files, schedules, plans, and media may be shared over cloud storage providers networks like DropBox®, Google Drive®, and OneDrive®. And sometimes these services allow collaboration using widgets that connect the services from multiple providers. Florida Sound may utilize these third-party services for the purpose of conducting business efficiently and will connect using recommended security and privacy features currently available. You are responsible to implement recommended security and privacy features from your side – working together to protect each other.
Childrens online privacy act compliance
We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 18 years old or older.
Online privacy policy only
This online privacy policy applies only to information collected through our website and is not intended to cover information collected offline.
Your consent
By using floridasound.com and other related digital products, you consent to this online privacy policy and our “Terms of Use”
Changes to our privacy policy
If we decide to change our privacy policy, we will post those changes on this page, and/or update the Privacy Policy modification date below. This policy was previously modified on September 21, 2020. The last update to this page occurred on April 11, 2022.
Contact us
If there are any questions regarding this privacy policy you may contact us using the information below:
Florida Sound Engineering Co., Inc.
5570 Florida Mining Blvd. S., #608
Jacksonville, Florida 32257
United States
Phone: 904-396-0444
End of Privacy Policy
Recent Security & Privacy Upgrades
Email Security Upgrades
April 11, 2022 | Updated: April 20, 2022
Over 90% of breaches result from email phishing attacks
For years Florida Sound has invested in email security for our employee and customer privacy and protection. Our current email security exceeds most small to medium size businesses. However, we aren't satisfied with that. Threat actors are constantly looking for ways to bypass security measures or manipulate our employees. And we are always looking for ways to counter or prevent a compromise.
We are happy to announce that a major upgrade to our email system has been completed. Other enhancements will be applied progressively.
Active Malware Scanning
April 11, 2022
Floridasound.com has active malware scanning
To better protect our customers and reputation, we have recently added active malware scanning to our website. This also includes monitoring Google Safe Browsing. Our multifaceted approach shows our commitment to your privacy and protection.
Better Bot Management
April 11, 2022
Floridasound.com is "visited" by thousands of bots each day (see screenshot below)
Bots can be good, like legitimate search and security providers. But many are bombarding our site looking for a way to steal information or compromise our systems for other nefarious activities. This can cause a lethargic website, privacy concerns, receiving contact form spam, or even ransomware attacks.
Screenshot - floridasound.com bot report
Our website has fought these off on specific pages with an obvious 5-second security check. Now we have found a balanced solution on other parts of our site that isn't as disruptive and lets the good bots through - and keeps most of the bad ones out. Bad robot!🤖
Cloudflare CDN/Firewall
October 17, 2020
We chose Cloudflare for the following reasons:
To better protect your privacy as Cloudflare is a privacy-focused company
To better filter dangerous bots and reduce cyber threats
To only allow access via SSL (https://) for your protection
To require SSL connections meet a realistic minimum of TLS1.2 for your data protection
To improve website page speed load times using CDN technology
Microsoft Analytics
November 1, 2020
Google is the de facto standard when it comes to web analytics. But the manner in which they obtain that information makes us cringe a bit. Therefore we have dropped Google Analytics for Microsoft Clarity Analytics. While Clarity is new and very limited, it meets GDPR standards and keeps user information anonymous, only giving the Country location of the user.
Although this change is limiting from a business perspective, this is the right decision because:
It focuses on the privacy of our visitors and customers
It allows us to sleep a little easier at night 😊💤
A+ Rating for floridasound.com
November 20, 2020
We have earned an A+ rating from Qualys for our implementation of SSL (encryption) technologies on our website. Way to go team floridasound.com! 👏🎆🎉🥇
Screenshot - Qualys SSL report
